WORKING EXPERIENCE
Career Milestones
March 2024 - present
MARKETING COMMUNICATIONS EXECUTIVE
-
Spearheaded sales campaigns across e-commerce and offline platforms, driving a 237% increase in sales compared to 2023.
-
Managed partnerships with 8 KOLs and KOCs, driving a total brand reach of 663k across social media platforms.
-
Established strategic collaborations with brands like Xixili and Offspring, and initiated outreach to over 30 confinement centers to expand joint marketing initiatives.
-
Conceptualized and launched successful campaigns to enhance brand recognition and customer retention.
-
Designed monthly posting calendars and curated impactful educational campaigns, including Eczema and Breastfeeding Awareness, generating 5.6k reach on social media platforms.
-
Led the planning and coordination of four major baby expos and five antenatal classes, ensuring seamless execution of booth design, logistics, and promotional strategies.
-
Created more than 50 high-quality videos, including product showcases and event highlights, elevating brand visibility.
June 2020Â - present
FREELANCE WRITER
-
Collaborated with a diverse range of clients for various projects such as articles, website copy, and personal statements.
-
Communicate with clients to formulate texts to meet client's standards
-
Research and proofread contents
December 2022 - 2023
SCRIPTWRITER - DURIOO STUDIOO
-
Conducted thorough research to ensure factual accuracy and educational value of scripts
-
Scripted a series of educational videos for children
February 2021 - May 2023
COPYWRITER - BOMSTART MEDIA
-
Compose content on a diverse array of subjects encompassing healthcare, beauty, business, and other relevant domains.
-
Implement SEO strategies to optimize content for improved visibility.
December 2020 - April 2021
SCRIPTWRITER - HOTSHOES ASIA
-
Research fresh contents and present ideas to board of editors
-
Develop trivia question games for OnzLAH.live
-
Communicate with editors and hosts to develop scripts
July - September 2019
INTERN REPORTER - METRO, THE STAR
-
Brainstorm and pitch new ideas for feature stories
-
Write news reports and press releases
EDUCATION HISTORY
Where It Happened
2022 - 2024
MASTERS DEGREE
Master of Social Science (Linguistics)
Universiti Kebangsaan Malaysia
-
Consistently on Dean's List
-
Thesis: Representasi 'Kita' dan 'Mereka' dalam Ceramah Umum Pemimpin-Pemimpin Utama Parti Sempena Kempen PRU ke-15: Satu Analisis Diskursif
2017-2020
BACHELORS DEGREE
Bachelor of Arts (Linguistics) with Hons.
Universiti Malaysia Sarawak
Graduated with the CGPA of 3.94
Consistently on Dean's List
Final Year Project: A
Final Year Project: Sentiment Analysis of Femvertising on Instagram: A Focus on Emotive Words
2016-2017
MATRICULATION
Pure Sciences
​Kolej Matrikulasi Melaka
Graduated with CGPA 3.33
MUET Band 5
ACCOMPLISHMENTS
Building Pieces of Me
ASIA AFRICA INTERNATIONAL MODEL UNITED NATIONS (AAIMUN) ONLINE CONFERENCE 2021
January 2021
YOUTH PANEL IN YOLO ALLSTARS UNI CHALLENGE
September 2020
TOP 100 KEY OPINION LEADERS, MONSTAR AWARDS 2019
November 2019
LEADERSHIP SKILLS
It Is Within Me
UNIMAS STUDENT REPRESENTATIVE COUNCIL
2018/2019
Exco of Academics and Intellects
Universiti Malaysia Sarawak
The middle person between the upper managements and the students
Voice out students' concerns to responsible parties
Blast academic information to students
PERSATUAN BAHASA DAN LINGUISTIK
2017/2018
Head Exco of Academics
Faculty of Language and Communication
Ensure students' academics well-maintained
Conduct programs to enhance students' academic capabilities
Assisting faculty management involving students' academics
HIGHER EDUCATION YOUTH ASSOSIATION - INTERVARSITY LEADERSHIP TRAINING WORKSHOP (INVALT)
2019
Attended as UNIMAS representative
Honed leadership, public speaking and critical thinking skills
Engaged and connected with youth leaders from other universities
BOARD OF DIRECTOR - UNIMAS WELCOMING WEEK
2019
Elected as one of the program's board of directors
Facilitate seamless program operations by ensuring smooth execution and optimal functionality.
Proactively identify and offer effective solutions to anticipate and address potential challenges or issues.
PROJECT DIRECTOR - UNIMAS ACADEMIA DAY
2019
Pioneered the establishment of Academia Day UNIMAS, showcasing academic excellence and fostering collaboration among faculty and students.
Effectively delegated tasks and responsibilities to team members.
Spearheaded comprehensive planning and meticulous coordination to guarantee the seamless and successful execution of programs.
PROJECT SPOKESPERSON - GLOBAL START-UP WEEKEND WOMEN EDITION
2019
Actively contributed to brainstorming sessions and provided innovative ideas to shape the vision and direction of group's project.
Conducted insightful interviews with the public, gathering valuable feedback and insights to gauge interest and refine the project's objectives and deliverables.
Effectively presented the Global Start-Up Weekend Women Edition, Kuching 2019 project to diverse audiences, showcasing its purpose, benefits, and impacts.